Hi. I'm Ken Tucker with ChangeScape Web. I'm the marketing solution architect. I'm also a fractional CMO, chief marketing officer.

So I wanna talk to you today about, what I think is the most effective model for most small businesses in today's highly ever changing highly competitive ever changing world of digital marketing and marketing overall.

So let's talk about why a fractional CMO agency makes sense.

So marketing a small business is hard.

There are a lot of different things, and and challenges everywhere ranging from finding reliable marketing partners or team members that you bring into your company, struggling to stand out in a crowded market, which has only gotten more competitive and more crowded after COVID, wasting money trying to guess at what effective marketing campaigns will be, keeping up with the constant changes in marketing, understanding how to target and find the right customers, navigating the complex technical aspects of marketing, collecting the data so that you know what's working and what's not.

You're busy running your business. You shouldn't be expected to market it too.

So all of that leads to wasted money on engagements or mis-hires, competing on price instead of on value. What was working before may not be working now.

Lot of things change.

We see challenges popping up all the time. This is not a static world. It's very dynamic.

You've got one team member trying to do everything, but chances are they may not be doing anything particularly well or may they may be doing one thing exceptionally well, but everything else is, you know, just okay.

But okay is not it's not alright in today's marketplace.

You've got maybe junior level marketers without any leadership.

You can't afford to bring in somebody at the expert level for marketing to oversee what's going on and to direct what's going on.

And then, you know, there's always going to be confusion about what's actually working unless you set up the right system to track it. So you're going to be wasting money on tactics that aren't performing, and that's just going to continue to lead to frustration. And honestly, it can be devastating. You're missing up out on opportunity costs. When you're spending money on tactics that aren't working, you're missing opportunities here and now that equals revenue. Your customers are probably being snatched up by some of your competitors, and, we don't want that to happen.

So, really, what's the solution?

Well, there's a big concept out there right now called CMO. And that's somebody who has, you know, high degree of experience with marketing strategy, who works with an organization on a part time basis or a contract basis to provide strategic direction and to lead the marketing efforts.

So that's that's a fantastic solution, but it's not enough. You also need to have the implementation team, and so that's why a fractional chief marketing officer plus an agency model really works well. So in marketing, there are so many different skill sets that are needed from strategy to content to social to search engine optimization to paid strategies to creative to project management. And, oh, yeah, we see this all the time.

People don't know what they're doing. Most marketing companies don't know what they're doing when it comes to managing the technical aspect of all this properly.

So many businesses don't have the budget for hiring for all of these roles.

So the beauty of this model is you get a fractional CMO plus an implementation team to bring to the small business that has your business that has gaps in your current marketing.

So when you look at hiring marketing expertise, especially at the strategy and oversight and management role, you've got a range from the fractional CMO to the to the full time in house chief marketing officer and, you know, various levels in between. And you can see what the fractional CMO is. You know, it's it's it is literally a fraction of the salary.

So what's interesting is that, you know, this the CMO role for most small businesses doesn't need to be full time, but you can't get that expertise unless you hire somebody full time. That's why a fractional chief marketing officer role has become so popular.

So what does a fractional CMO do? Oversee the marketing strategy. They build the team.

They manage the team to keep them on track and level up the implementation, ensure that the marketing goals are aligned with business goals, and own the marketing metrics so that they can see what's working and what's not.

So that leads to, you know, being the first business to respond to a lead. This is absolutely huge.The reason is because if you're first to respond to the lead, about seventy percent of the time, you have the best chance to win that business, and you don't have to compete on price. As a matter of fact, almost three fourths of customers, according to Jay Baer, are now seeing speed of response in terms of their requests as important as price. So that means that you can be the first to respond, charge the prices that you need to charge, deliver the value you should be delivering, and not competing on price. If you compete on price, it's a race to the bottom, and that that can send you down a, you know, a spiral that, is hard to recover from.

So the beauty of this is we also focus on taking care of, you know, how to get the new business to come in.

You've got a long term reliable team with specific skills. My team has been doing this to collectively together for several years now, with my current team.

And we can also provide mentorship and management and growth for any junior level marketers that you might have on in your, you know, in your business, you can bring in somebody like me, at a senior level marketing expertise for a fraction of the cost.

You stay up to date. We work hard to stay up to date on everything that's changing in marketing. It's a full time job to just stay up to date with the greatest latest and greatest, marketing strategies and tactics that are out there.

And, you know, we're gonna be able to actually determine what's making an impact and focus on the right tactics, not just adding tactics that, may or may not be working.

So here's a testimonial from somebody that's, you know, been operating under this model.

What does the fractional CMO plus agency really look like? So typically, what we do is, we start out with a strategy first engagement.

This is typically thirty to forty five days. And in this engagement, you know, we're really gonna focus on building the right marketing strategy for your business, ranging from, you know, developing a core message in an ideal customer persona, developing a content editorial plan, mapping out the buyer's journey or the customer's journey, analyzing the competitive landscapes, finding the threats and strengths and opportunities and weaknesses that are out there, priority growth recommendations. These are the things that are gonna get you the biggest bang for the buck. And and hopefully, many of these are gonna be the fastest way to get a quick return on investment, and we present all of those. So that's what we do in the first thirty to forty five days. Then we roll that into a long team a long term retainer engagement where your ChangeScape web outsourced marketing team starts to work to help your business grow.

So how do you get started? 

It's pretty easy, really. You sign the agreement, compete complete the payment.

We give you an intake form, and then we schedule a kickoff call to get the strategy engagement started.

A little bit about ChangeScape. So as I mentioned before, we work really hard to stay up to date with everything that's going on.

You know, we're we're a business made simple certified coach, so we actually have business consulting expertise.

We're a marketing made simple and a StoryBrand certified guide.

We're a Google partner. We do a lot with Google Ads. We're also a Yelp advertising partner.

We are one of the largest web design firms in St. Louis metropolitan area.

I've written a best selling book on Amazon called Content Marketing for Local Search.

Obviously, we're a part of the Duct Tape Marketing Network.

I'm a master Duct Tape Marketing Consultant. I've been in the network now for ten years.

And, you know, I take advantage of all of the things that we do as a network of marketing experts to stay up to date with everything that's going on.

We specialize in working with local businesses, serving customers who come to their place of business or go to their customers' locations as a service area business. And we also work with professional services companies.

We focus on marketing automation and speed of response because that's what's winning the day right now, including leveraging, AI technology, artificial intelligence technology. We've got a series of AI bots that we've built and customized and deploy for our for our clients.

So really, you know, it comes down to what questions do you have and how can we get started.

Typical investment is gonna be strategy first. If you're only going to have us do that piece, that's ten thousand dollars If we incorporate the story brand framework, which I highly recommend because it's super powerful in clarifying the message. And it takes the strategy one step further, and it actually builds your first sales funnel. So that's really important to, I think, combine those two and do them at the same time.

And then once those pieces are in place, depending on the option you select, our monthly retainers range from four thousand to twelve thousand dollars a month. In some cases, a little bit lower, maybe a little bit higher, depending on the size of the business and the opportunity and the needs that you might have, as well as the strategy that we create.

So, we'd love to work with you, and, you know, hopefully, we can help you dramatically grow your business, and help you achieve, the business goals that you have. Thank you.