Business MRI | 20-Minute Business Assessment

Running a Business Shouldn't Be A Mystery...

The Business MRI

A 20-minute test to determine the fitness level of your business

When all the parts of your business are healthy and work together, they fuel profitable, sustainable growth. A healthy business also creates a work environment where everyone is engaged and thriving.

Just like an airplane, a business needs all its parts to work together and also exist in the right proportions to the others. When marketing is weak, sales have to overcompensate. Likewise, when your mission isn’t clear, it’s as though you’re operating with a confused mind.

By taking this assessment you will quickly identify the parts of your business that need immediate attention. When you give those parts of your business the attention they need, you get much better results.

To get started:

Complete the Assessment Below
Review the Results with Ken Tucker, a Business Made Simple Certified Coach
Work with your coach to master the skills you need to improve key areas of your business

Read each statement and choose the rating that best describes the current state of your business.

Scale: from 1 (Barely Breathing or does not exist) to 5 (Healthy and Thriving)

How Healthy Is Your Business?

A 20-minute test to determine the fitness level of your business

First Name *

Last Name *

Phone *

Email *

Organization *

Leadership: Mission Statement and Guiding Principles

Are you and your team members on a mission?

Team Working Together - The entire team works together to operate in the same direction, with the same cadence so that you are consistently aligned and get traction on new projects quickly. *

Team Understands Roles Your employees clearly understand their role, what they’re working towards, and how they are specifically helping the company to get there. *

People Want to Work For You - People want to work for or with your company because your story is important — you have an excellent employee and customer retention rate. *

The Why of Your Work - You feel connected to the “why” of your work. Your company mission reads like a counter attack against an injustice in the world. *

Personal Productivity

Are you and your team members able to get more done in less time?

Clearly Defined Life Plan - You (and even your team members) have a clearly defined life plan that keeps you focused, in control, and reminds you what your life is all about. *

Daily Planner Tool - You (and your team) have a daily planner tool and routines that allow you to prioritize and manage your daily tasks so you get more done. *

Priority of Tasks - You have a clear understanding of what tasks are primary and what tasks should be considered secondary. You know what to say “yes” to and what opportunities to reject. *

Messaging

Is your company message (story) clear and compelling?

Strong One-Liner - When people ask “what do you do?” you can respond with 1-2 clear sentences. It’s not complicated or confusing for someone to easily understand. *

Marketing

Are you running a sales funnel that builds trust with customers and brings in revenue?

Is the Customer the Hero - We utilize a process that positions our company or brand as a trusted guide and advisor to the customer — the customer is always the hero. *

Consistent Story Across Marketing - We invite our customers into a consistent story in all our marketing collateral (website, email marketing, lead generators, social media, etc.) *

Communication

Are you and your team able to communicate clearly about your objectives or is everybody suffering through boring, data-heavy presentations?

Unified and Repeated Message - Your communication campaign (i.e. speeches, videos, emails, social media posts, and press releases) has a unified and repeated message that engages the audience. *

Communication Checklist - You have a proven checklist of communication collateral to create for important objectives including speeches, videos, emails, social media posts, and press releases that get noticed and get results. *

Formula to Communicate Complicated Ideas - You have a formula communicate very complicated ideas so that you are fully understood by others, engage an audience, and inspire people to take action. *

Negotiation

Can you and your team members negotiate well on behalf of the company?

Structured Negotiation Framework - When entering into a negotiation, whether with a vendor, customer, or competitor, do you and your team members use a structured negotiation framework? *

The Two Types of Negotiation - Can you and your team members name the two types of negotiation and are you able to identify which one you are in at any given time? *

Sales

Are you running a proven sales system that increases your close ratio?

Sales Qualification - Do your sales representatives know what questions to ask leads to assess which leads are most qualified to make a purchase? *

Management and Execution

Are you running a series of meetings and using scorecards and worksheets so your team is executing at the highest level?

Most Important Repeatable Tasks - Does each team member know what their most important repeatable tasks are to insure the achievement of the mission? *

Compensation Alignment - Is the compensation package you offer each team member tied to the accomplishment of their primary objectives and tasks? *

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Talk with our Business Made Simple Certified Coach Ken Tucker to get even more from the Business MRI!

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